Digital Recruitment Advertising Blog from Hays Digital & Creative

LinkedIn - opportunity or threat?

2012-01-12T11:23:00.002Z

My thoughts are these... LinkedIn will continue to dominate the recruitment side of social media. With their products and services constantly developing, they have provided an incredible platform for recruiters and jobseekers to search and interact. You only have to keep up to speed with their blog to see that daily ideas are coming out and being implemented http://blog.linkedin.com/. I would

Facebook ups the ante yet again.

2011-09-23T10:55:00.004+01:00

Over the last few days, if you were to take a general ‘feeling’ from your Facebook feed, you’d probably see a lot of people complaining about the new Facebook layout – changes to photos, top stories, the way the news feed works etc. These changes seemed a step towards retaining the title as number one social media outlet as Google+ became open to everyone to join, yet delve a little deeper and

Employers need to drive the education revolution

2011-09-21T17:26:00.011+01:00

I attended the TEDxLondon conference 'Education Revolution' at the weekend. This ‘independently organised’ TED event, held at the Roundhouse in Camden, was a coming together of technologists, teachers, students, artists, campaigners, inventors, film-makers, musicians and cultural leaders.Sir Ken Robinson introduced the event with his view that education needs to be personalised, rather than

Will QR codes bring back offline advertising?

2011-09-14T16:37:00.001+01:00

A thought…QR codes strength is the fact they take people who are currently offline, online. If you see a QR code, scan it with your smartphone or webcam you will be taken to where that code wants to take you.Having been in recruitment industry for several years, I’ve seen the shift from offline media to online media, with the progression meaning that online is the main form of advertising (cost

Typography!

2011-06-20T12:14:00.009+01:00

Typography can often be overlooked in a websites design. In some cases it can make the design, so it is definitely an essential factor to consider the font, size and colour for your design.Cast your mind back 15 years when it was impressive to see blocks of Times New Roman text load in a bright blue box. How things have changed, that old fluorescent information no longer has the same buzz it once

Who will be a "digital – first" recruiter?

2011-06-16T18:12:00.004+01:00

So, the Guardian Media Group announced today that they’re to become a “digital – first” media organisation – placing digital at the heart of their business strategy. "Guardian News & Media will move beyond the newspaper, shifting focus, effort and investment towards digital, because that is our future" Alan Rusbridger, Guardian Editor-in-ChiefThe newspaper industry has been in well documented

The mobile web is evolving, but what about user attitudes to recruitment?

2011-06-15T13:09:00.000+01:00

At the start of the year we predicted a growth in mobile compatible websites and subsequent recruitment campaigns. Mobile technology has continued to evolve, with new releases of Android and Apple iOS software increasing phone processing power and the speed of accessing the mobile web. Businesses are becoming aware of the need to develop their mobile web presence if they want to capture this

10 more advantages of Online Advertising – is there no end to the advantages?!

2011-06-08T10:03:00.003+01:00

The number of Internet users is on a rapid rise worldwide and is used by people of all age and types. Internet has become a major medium for communication, entertainment and is in the process of replacing the traditional entertainment and informative medias such as television, radio, newspaper, magazines etc.Internet has also become a major and effective medium for advertising and it has be

Does your digital strategy shape up?

2011-06-06T14:40:00.006+01:00

Did you know...?1. Some commentators predict that internet access from handheld devices is due to overtake desktop access in the next 2 or 3 years.2. A recent report states that 46m people in the US now make multiple visits to social media sites daily (and we know everything starts stateside).3. A recent Hays survey has found that nearly half of UK professionals use social networking sites

Will video CV’s have a future?

2011-05-26T14:12:00.003+01:00

A few years ago we looked at the possibility of video CV's. After considering the implications we decided that such an innovation had too many drawbacks – the risk of inviting discrimination was a court case waiting to happen.Yet, the reality with social media is that recruiters and employers are already doing this - many candidates have a LinkedIn profile and it's a simple Google search to

New Digital & Creative website launched

2011-05-25T17:30:00.001+01:00

Mission achieved… we’ve just launched our new site!It was time for an update so we challenged ourselves to upgrading the site with a fluid template system, something that would work across all platforms and internet browsers… and we’ve only gone and done it.Our first scalable website can be viewed on desktops and will automatically collapse to render on mobile devices. When viewing on say an

Online Recruitment: A lot of pros!

2011-05-23T15:44:00.002+01:00

An article I saw from last week highlighted the positive points of online recruitment.Today online recruitment agencies have also come into being, many of which even provide recruitment consultancy services. This is well and truly the case with Hays. There are several advantages of using online recruitment over traditional method; the most evident merit of this system is that it has a wider

Keys to job board success

2011-05-23T15:40:00.001+01:00

Many employers are still failing to use job boards effectively, so why are Hays proving so successful in their online recruitment advertising? Hays’ success rate of their online recruitment advertising is over 90%, which, lets be fair, is worth advertising! So why are Hays so successful?A survey done shows some important aspects of online recruitment advertising.Clear Job TitleThis was the one

Social Media, the 3rd piece of the jigsaw not the complete puzzle

2011-05-05T14:02:00.002+01:00

I’ve been holding this in for quite a while now until I had generated a deeper knowledge and understanding of how social media affects us in recruitment. My current conclusion (I use the word ‘current’ as a disclaimer as the digital world moves at such a pace, my opinion could change relatively rapidly) is that social media provides a third channel to digital recruitment. The first and second in

The future of print recruitment advertising

2011-04-21T17:31:00.004+01:00

Accountancy Age announced this week that they’ve decided to end their print edition, becoming a digital only publication. This follows a number of other industry specialist journals such as Personnel Today, and clearly there will be many more established names moving away from print in the near future.Newspapers carry fewer and fewer job ad's. For the Guardian it's their job board that pays for

Twitter as a Recruiting Tool

2011-04-20T15:22:00.005+01:00

An article highlighting Twitter as a recruitment tool.One point here admits that social media has not replaced – and may never replace – job boards or ads in newspapers. Another point states that your website needs to be your main avenue for job information.This shows Digital & Creative are doing well to further look at using social media in our recruitment advertising campaigns, while using our

What type of blogger are you?

2011-04-06T15:07:00.004+01:00

We all blog or have blogged at some point this week. Some of us intentionally, some without even realising. It may have been a status update on Facebook, ‘tweeting’ about a new event or opportunity, commenting on someone’s photo or venting some anger on someone’s wall just to generate a discussion.Some of us blog in order to pass on information, some of us blog to stimulate a discussion,

Just-in-time recruitment?

2011-03-31T10:03:00.004+01:00

Interesting blog from Rory Cellan Jones on the BBC this morning about how an online retail business has combined niche SEO techniques with a "just-in-time" distribution strategy.This delivery approach is certainly something that customers are increasingly expecting order today, delivery tomorrow. A quick turnaround could be business critical, especially when competing against more established

Online advertising breaks through £4bn barrier

2011-03-30T14:21:00.009+01:00

The internet now accounts for a quarter of all advertising spending in the UK, according to figures. They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. This article points out that:- Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares.- With figures showing that UK

Persistence pays - mobile social media

2011-03-29T16:16:00.002+01:00

According to recent statistics published in newmediaage this month Twitter mobile use has grown by 182% in the last year. For those seeking social media motivation, Twitter is a fantastic example of persistence being rewarded - it took Twitter more than 3 years to get their first billion tweets. That number is now exceeded on a weekly basis! At a meeting in London last week the Digital & Creative

If browsers were company cars

2011-03-29T13:24:00.003+01:00