Hays are pleased to announce the launch of Digital Solutions, an enhanced suite of talent acquisition techniques to meet the challenges of an ever changing recruitment landscape.
Social media, smartphones and always-on connectivity have transformed the way that jobseekers engage with potential employers. A more sophisticated and innovative approach to candidate attraction is now essential.
To reconfigure our product strategy we first looked at the needs of both employers and candidates. The four recurring themes from our clients were time, cost, integration and targeting. The feedback from jobseekers was focused around convenience and providing up-to-date information.
We then used this market research to develop a new product, Digital Plus, consolidated a number of existing products into Digital Premium, and repositioned the overall client proposition as Digital Solutions.
Time to market
Over the past five years, recruitment has become a more cut-throat environment. Clients need a highly responsive approach that isn’t going to take weeks to deliver. The continued development of long term relationships with clients is critical, but this needs to be balanced with a time efficient and targeted campaign to get the best of both worlds. Immediate results have become a pre-requisite.
Our new product Digital Plus is specifically designed to be quickly launched, in most cases on the same day. With new jobs uploaded every minute, this also helps satisfy the demands of modern jobseekers.
Cost effectiveness and ROI
Return on Investment (ROI) has never been more important than in today’s economic climate. For single roles placed exclusively with Hays, our new product, Digital Plus is available for an upfront cost, and fully reimbursed when the candidate has been placed with an employer.
Long gone are the days of relying on classified print advertising, and standalone job board postings can no longer guarantee any return on investment. All our products use an integrated approach to minimise the risk, create an engaging campaign and ultimately maximise the ROI.
More integration and mobile as standard
Smartphone use has changed the dynamics of advertising. To provide an integrated campaign there is a need to position communications in a mobile-friendly way, but this is not a luxury or something we charge clients for, it should be a given.
Researching the market, browsing job boards, and applying to a job advert has always been something rather covert, not best done in front of colleagues. Smartphones enable this during the working week, whether on the morning commute, during lunch in the park, or even between meetings while on the go. Jobseekers demand the convenience of this communication revolution.
Our response is to make all microsites mobile-enabled as standard by deploying a “responsive” approach to web design. There is no need to duplicate content or create a mobile version or app, our microsites will scale on any device.
We’ve also introduced an effective mechanism for applying for jobs by utilising the ‘Apply with LinkedIn’ API. This is a good start for now, but look out for further integration when we launch a new Hays wide mobile application later this summer.
Targeting the passive
There’s never been a more important time to attract passive candidates. While a central database remains vital, the current market conditions dictate that many great candidates are simply not looking to move jobs. Registering with an agency takes a conscious effort and many working professionals prefer to simply keep an eye on the jobs market, rather than fully commit.
Social media advertising is a growing response to this challenge, while the ‘Apply with LinkedIn’ feature also allows an interested candidate to apply for a role without needing an up-to-date CV.
Find out more
Digital Solutions are now available to UK clients. Speak to your usual Hays Consultant, or one of our regional Business Development Managers for more information. Connect with us on LinkedIn or Twitter.
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The articles on this blog represent the views of members of the Hays Digital Solutions team and do not necessarily reflect the opinion of Hays plc.